It is the capital of the
Vibo Valentia province, and is an agricultural, commercial and tourist center (the most famous places nearby are
Tropea,
Ricadi and
Pizzo). There are also many important manufacturing industries, and here there is the tuna district of Maierato. Very important for the local economy is the
Vibo Marina's harbour. Its population according to the
2001 census was 33,957.