The
centro storico is located on a hill between the
Chienti and
Potenza rivers. Together with the modern town, sprawling on the plain below, it has a population of about 41,000. There is a lift (elevator) connecting the two towns. The town is solid but unostentatious, being built between the
1600s and
1900s. In the central Piazza della Libertà is the Loggia dei Mercanti with two-tier
arcades dating from the
Renaissance.